Ayesha Omar tells us all about ‘Ayesha Omar Style Studio’

Pakistan’s sweetheart and biggest fashionista launches her clothing line called ‘Ayesha Omar Style Studio’. So, we decided to sit down with the Khoobsurat actress to know all about her latest venture.

1. What is the philosophy behind the creation of Ayesha O Style Studio?

AO: To create something that is timeless, versatile and chic. It celebrates free spirit with unapologetic confidence. Striking silhouettes in luxe fabrics and soothing neutral tones are fused with artisanal craftsmanship to create a practical collection of stand-out separates that take you from day to night.

2. What is one of the main USPs of your brand?

AO: It is a brand that is driven by design and committed to slow fashion, Ayesha Omar Style Studio follows full vertical integration. Our in-house teams for design, sourcing, tailoring, and logistics enable small-batch production and just-in-time inventory restocks, reducing pre-consumer waste. Cotton, recycled polyester, and deadstock fabrics have been used to minimize environmental impact. By sticking to classic, staple pieces and investing in quality instead of fast fashion trends, the capsule collection we have created will last you year-round.

3. Tell us all about your first collection?

The first collection is called ‘The Style Movement’. The Style Movement is a balance of contrasts – sharp tailoring is offset with classic elegance for an elevated, yet effortless wardrobe. Every AOSS piece exudes confidence and a certain joie de vivre, with must-have contemporary wardrobe staples. No mold binds the AOSS woman as she is always moving forward. This sustainable capsule wardrobe will make your life easier while reducing the fashion industry’s carbon footprint. High-quality, timeless pieces in neutral shades like black, white, and beige are versatile and have been created to mix and match with ease. Quality basics reduce the need for new clothes regularly: pieces that stand the test of time without compromising on style or sustainability.

CEO & Founder: @ayesha.m.omar
Models: @_findingnim @maleenamansoor
Hair & Makeup: @irhyanthomas
Photography: @iumairbinnisar
Skincare: @ayesha.o.beauty
Jewelry: @sundustalpur
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