Exclusive Interview with Massarat Misbah

Massarat Misbah recently launched her perfume line and so our team at Applause Pakistan decided to sit down with the maestro for a detailed interview session. Excerpt of the session is below:

1. How would you define Depilex’s legacy in Pakistan?

MM: Depilex’s legacy in Pakistan is a testament to a remarkable journey that began with a single salon and has now flourished into a network of over 80 branches nationwide. Our commitment to setting the highest beauty standards in Pakistan has been unwavering. But Depilex has always been more than just a beauty salon; it’s a beacon of learning, empowerment and creativity. Additionally, we’re deeply involved in social initiatives. The Depilex Smile Again Foundation is a shining example of our dedication to empowering women and supporting victims of acid crime. Our legacy isn’t just about beauty; it’s about making a positive impact on lives across Pakistan.

2. What is next for Depilex?

MM: Depilex is continuously innovating in the beauty and wellness industry, with a focus on expanding services, embracing new trends, and enhancing customer experiences. We are currently  working on growing our spa brand to make available affordable and accessible spa treatments to the masses. We look forward to continuing this incredible journey of beauty and empowerment.

3. How the idea of Massarat Misbah’s fragrances came into being?

MM: You are never complete without your signature scent” Masarrat Misbah believes that to complete your look the right way you must have your signature scent. Similar to your signature colors when it comes to your clothes or lipsticks choice or how you dress your eyes, the fragrance you use sets your presence. It leaves a remarkable impression wherever you go. MM knew the natural progression of her brand would be through the introduction of her line of signature scents.

4. How many perfumes are there in the fragrance line? Are there separate perfumes for men and women?

MM: We have a total of 9 eau de perfumes, 6 for women and 3 for men. This is the first time we have created something for our male audience. Impressions are so incredibly important for everyone. The 6 women fragrance are all in the floral, soft warm and fresh categories and the men’s scents are more bold, woody and marine based.

5. How you are going to describe the launching event? How was the response?

MM: The event was truly a spectacular night to remember with my closest friends, family and my colleagues from every industry. It was a star studded event and I am grateful for their attendance and appreciation. We had it at Alliance Francaise and it was magical as we revealed Amar Khan and Usama Khan as the faces of our signature scents Rosaly and Noir. I am so thankful for their contribution to the launch. Overall I am just so overwhelmed by the response.

6. Are there plans to expand your beauty product line?

MM: Oh yes absolutely but I can’t spill out all the top secrets launches just yet but let me give you a few hints. We have something coming out to enhance your complexion, maybe even something for your nails and possibly some new cheek and lip tints.